jourel baello

"Jourel is as strong as they come. At Bala, he implemented countless behind-the-scenes processes that drove the business and brand. As a part of a small team, Jourel was regularly asked to tackle projects beyond his direct scope. But would reliably engineer strategic, creative, practical solutions others would simply overlook."

"I’ve generated over $1B in ecommerce revenue and Jourel, by far, is the most reliable, hardworking and competent ecommerce professional I’ve worked with.

As my right right hand, he managed all planning, operations and execution for our web commerce platforms as well as was an integral leader for the broader digital team. Jourel is an incredible asset to any digital team. If you looked up autonomous, reliable and thoughtful in an encyclopedia there would be a picture of him."

"Jourel’s data-driven approach coupled with his innate creativity makes him an incredibly valuable partner, as he communicates across technical and non-technical audiences with ease. He brought a fresh, analytical perspective to ecommerce strategy which continues to thrive long since his departure; a testimony to both his technical and leadership skills. I wish I could work with him on every project!"

"I had the pleasure of working with Jourel for several years in two different roles, both of which involved launching new teams and achieving aggressive growth targets. Jourel's diligence and infectious enthusiasm created a vibrant atmosphere while maintaining professionalism in high-pressure environments. His exceptional interpersonal skills transformed tense relationships into strong partnerships.  Furthermore, his expertise in operational functions helped to quickly identify inefficient processes and swiftly implement best practices, leading to improved productivity and efficiency for our new ecommerce department. Jourel is undeniably a true asset to any organization looking to drive positive change and ambitious growth."